Meta & Google Ads Media Buyer — Mission Sierra Media
Mission Sierra Media is a growing video production and digital marketing agency serving home-service and small-business clients across the U.S. We build the ad creative, run the campaigns, and manage the full client relationship — and we're looking for a full-time Media Buyer who can take real ownership of campaign setup, targeting, and performance across our client roster.
What you'll do:
- You'll manage Meta (Facebook/Instagram) and Google Ads accounts for a portfolio of active clients — primarily home-service businesses (contractors, landscapers, HVAC, specialty trades) running lead-generation campaigns. This means building and launching ad sets, setting precise geographic targeting based on each client's actual service area, monitoring daily performance, and making real-time optimization decisions.
- You'll work closely with our account management and creative teams in Slack, and you'll be expected to flag problems, ask questions, and push back when something doesn't look right — not just execute instructions without understanding why.
What we need from you:
- 3+ years of hands-on Meta Ads and Google Ads management, ideally in an agency setting with multiple client accounts running simultaneously.
- Strong command of English, written and verbal — you'll be communicating directly with our U.S.-based team daily, often explaining campaign decisions and performance in real time.
- Deep comfort with U.S. geography and local market logic — you need to understand service areas, drive-time radii, and regional targeting without relying on guesswork or AI tools to make decisions for you.
- A geography-first targeting approach: we build audiences from zip codes and service radii, never from interest or demographic layering. You should already think this way or be quick to adopt it.
- Genuine analytical judgment — you'll be expected to question onboarding data, catch inconsistencies, and understand the "why" behind a client's targeting before implementing it, not copy-paste from a form.
- Reliable availability that overlaps substantially with U.S. Eastern/Central business hours.
- Experience with Meta Ads Manager, Meta Business Suite, and Google Ads at a campaign-builder level (not just reporting).
Nice to have:
- Experience with lead-gen funnels specifically (vs. e-commerce ad experience).
- Familiarity with CRM/lead-tracking tools (we use VidLead).
- A marketing or business degree, though we care more about demonstrated skill than credentials.
Hiring process:
- Short initial interview, followed by a paid skills assessment: we'll give you a real (anonymized) client brief and ask you to walk us through how you'd build the targeting and campaign structure, with your reasoning.
- We're hiring for judgment, not just platform familiarity.
This is a full-time, remote position based in Latin America, with compensation competitive for the region and role.